PROJECT ELEMENT to Showcase at Design Shenzhen 2025: Introducing the Art of Perceivable Fragrance

Fragrance-focused brand PROJECT ELEMENT will make its official appearance within the new Consumer Technology section at Design Shenzhen, presenting a refined multi-sensory aesthetic rooted in the intersection of nature and artistic expression. Anchored in the concept of perceivable olfactory aesthetics, the brand employs fragrance as a medium to craft immersive sensory environments that connect design, emotion and consumer technology.

Established by a team of designers from RMIT University (Royal Melbourne Institute of Technology, Australia), PROJECT ELEMENT delivers a fully integrated creative service encompassing fragrance formulation, product development and visual design. Its work translates elements of nature, emotion and imagination into tangible olfactory narratives, resulting in bespoke and limited-edition fragrances that express identity and refined aesthetic sensibility.

At this year’s exhibition, PROJECT ELEMENT will unveil a selection of salon-grade fragrances, including Château Evening, Palo Santo Noir, and ĀNFÚ. Each creation is a nuanced composition of mood and materiality, highlighting the potential of olfactory design as a vehicle for innovative and emotive experience-making.