Launch of the New Key Visual for Design Shenzhen 2025

The 2025 edition of Design Shenzhen builds upon its iconic Dragon key visual, incorporating an adaptive visual identity. Designed on a responsive grid system, it seamlessly expands and contracts with a fluid motion.

An energetic use of colour provides an uplifting feel to the show and a human focus within the field of innovation and technology. This dynamic visual identity not only enriches the immersive experience of the show but also underscores the diverse, vibrant and constantly evolving creative landscape of Design Shenzhen.