architect and designer is the new Senior Vice President Design in Pininfarina Shanghai, Design Ambassador of Italian Design Day in China 2025. He brings extensive experience in the world of design, initially in Italy and more recently in China. He covered the role of Design Director and worked for important automotive brands such as Ferrari, Toyota, Alfa Romeo e Lancia. Before moving to China, he was the design director of Fioravanti srl, renewed company in car design. The entire creative structure of the company will report to him.