Ernest Hui is committed to creating positive ripples through design by enhancing Cathay Pacific’s digital experiences and enabling teams to deliver meaningful impact for customers. As Head of Design in Cathay Pacific’s Digital Experience department, he leads the airline’s design practice that shapes digital journeys for millions of travellers worldwide. His focus is on ensuring that every interaction, from booking to post-flight engagement, reflects Cathay’s premium service and delivers measurable value.
He spearheaded the development of HORIZONS, Cathay’s design system that provides the foundation for consistency, accessibility, and innovation across the airline’s platforms. The initiative has become a model of scalable design practice and was recognized internationally for innovation in customer experience. Beyond building systems, Ernest champions a culture of collaboration and excellence that empowers teams to create solutions with creativity and confidence.
Before joining Cathay, Ernest held senior design leadership roles at The Walt Disney Company and Fox International Channels, guiding digital platforms that reached diverse audiences across Asia. Across industries, his work has centred on one belief: design, when rooted in empathy and discipline, can transform experiences, strengthen organizations, and shape the future of digital travel.