China's Brand Globalization Journey Starting from Design

This event focuses on the global expansion strategy of Chinese brands driven by design, bringing together design service agencies, manufacturing enterprises, and North American channel distributors.

Covering key topics such as Global Sources’ OBM research insights, full-process design empowerment for overseas expansion, and North American market access strategies, the event aims to help brands overcome challenges in going global. Industry representatives will engage in in-depth discussions to explore new opportunities in the international market and kickstart a new journey of expansion together!

Speaker: Sam Zhang, Vice President, New Business Development, Global Sources; General Director of the Group's Business Management Media Platform – CEC

Sam has nearly 20 years of experience in international trade, spanning consumer technology, home appliances, hardware, lifestyle, and other industries. He has supported Chinese manufacturing companies in expanding into overseas markets and facilitated their brand-driven global expansion (OBM). Under his leadership, the CEC media platform has built a community of 3 million professional managers, focusing on reporting the growth of Chinese corporate brands.

Speaker: Charlie Xu, Co-founder of Waldpoint

Co-founder of Waldpoint Pte. Ltd, a consulting and business development firm that helps Asian brands enter into omnichannels in North America.

Former Managing Director and General Manager of Best Buy Asia Pacific Ltd.

Over 25 years of experience in global sourcing, product development, private label, and retail. 

Consultant for Global Sources and co-founder of the Sourcing Expert Board.