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Design Shenzhen
Design Shenzhen

Sony Design

   

NATURE RESONANCE

Sony Design participated in "Design Shenzhen" with the theme "NATURE RESONANCE." Vibration, one of nature's most fundamental phenomena, serves as a basic mode of information transmission and interaction between all things.

The exhibition used a series of visual, auditory, and haptic sensory effects to immerse visitors in the origins, evolution, and cycles of natural life. The show featured two spaces: the first showcased Sony's environmentally conscious materials and technological achievements, while the second offered a multisensory, immersive narrative space that allowed visitors to experience the cycle of natural life and our resonance with nature. This unique perspective highlighted Sony's commitment to environmental sustainability and innovation.

Sony Design

Sony has always been at the forefront of design and was one of the first companies to establish an internal creative studio. Since its founding in 1961, Sony Design has expanded from industrial design to user experience, entertainment, and more, contributing its creativity to an increasing number of fields.

Sony continuously explores the infinite possibilities of design and, together with people from around the world, strives to achieve a richer and more comfortable lifestyle. Through the integration of creativity and technology, Sony creates new "prototypes" of value.

About Sony China Design Center

Sony China Design Center is a branch of Sony Creative Center in China. Sony Creative Center has five offices worldwide, located in Tokyo (Japan), London (UK), Lund (Sweden), Singapore, and Shanghai (China).

The scope of work at Sony China Design Center is highly diversified. It covers industrial design (ID), interaction design (UI), user experience design (UX), and communication design (CD) for Sony's consumer electronics, as well as extending to spatial design and multimedia content design. The design center also conducts various research and insight activities, allowing designers to gain a deeper understanding of Chinese consumers' needs, preferences, and lifestyles. This helps the center to create more high-quality design products and services.

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