The Idea Box, co-initiated by Jerry Huang, founder of EY Products, and Design Shenzhen, has successfully held two editions. It aims to create an exhibition centred on objects and lifestyle aesthetics. The showcase will include brand displays, an inspiration stage, window displays, a limited-edition box retrospective, and an interactive art installation area, featuring over 50 original brands, more than 200 design novelties, and over 1,000 design pieces. The newly introduced inspiration windows will creatively display lifestyle brands using "shipping boxes" as design inspirations, delivering a feast of creativity.