Design Shenzhen collaborates with the art consultancy brand TalKU for the "DAST Technology and Art Application Special Exhibition." DAST stands for Design-Art-Social-Tech, representing a new model focused on revitalizing commercial real estate. This feature will be displayed in a 810 square meter area, showcasing a miniature scene of this model. It combines form, content, and experience to provide diverse and effective marketing solutions for commercial real estate.
DAST is a comprehensive business real estate model tailored for Generation Z. It gathers the content that most stimulates Gen Z and continuously combines it, applying this approach to commercial real estate projects. DAST creates a unique business model and spatial atmosphere through visual solutions, branding, and content integration, consumer experience and communication, as well as the construction and mutual recognition of culture.
DAST focuses on the key points of content-driven commercial space logic, aiming to form a business model applicable to both the present and future commercial landscape. Through visual solutions, brand and content integration, consumer experience and communication, as well as the construction and transmission of culture and mutual recognition, DAST creates a unique business model and spatial atmosphere. This approach allows for a dynamic, engaging, and innovative commercial environment that resonates with modern consumers and adapts to evolving market trends.
The DAST feature uses over 810 square meters of space to simulate a new type of commercial space environment: open architectural structures, interconnected business ecosystems, engaging content types, eye-catching visual presentations, and diverse activity formats. Here, visitors can experience the enjoyment brought by different business formats, much like strolling through a shopping mall. Through innovative content expression and interaction methods, DAST provides a unique and highly interactive commercial space experience for the audience.
Highlight 1: Commercial Connectivity
The exhibition invites key players from top real estate projects across the country, promoting close collaboration between commercial real estate groups, tenants, and content providers. At the same time, participating brands will be incorporated into the DAST system, gaining priority opportunities to connect with over 500 leading commercial real estate resources nationwide.
Highlight 2: Activating Generation Z
The core of activating cities lies in engaging Generation Z. The exhibition focuses on the content that matters most to this generation, dynamically presenting interactive content brands.
Highlight 3: Unlimited Freedom
This exhibition adopts a free-form, unrestricted display approach, allowing participants' content and creativity to be communicated in the most uninhibited way, ensuring that every idea is fully showcased.
Highlight 4: Multimedia Art Interaction
By utilizing multimedia content and installations, the exhibition enriches the expression of brands and content providers, introducing a new content logic. This creates a more immersive and layered experience for visitors.
The new-generation consumer space should be fluid and boundaryless. DAST, as a thematic exhibition area that integrates design, art, social interaction, and technology, will present the youthful attitude and infinite possibilities that belong to the new generation. The brand-new DAST exhibition area is planned and constructed based on the concept of curation x immersion, tailored with four major highlights:
Highlight 1: Borderless Layout
Breaking down barriers, there are no walls or partitions. Here, you can explore a wide array of trendy, artistic, and cutting-edge curatorial content, all in one place and within reach.
Highlight 2: Matrix Structure
The matrix structure layout gives the DAST area a strong sense of ceremony. Within the 3m x 3m x 6m structure, the space can be freely combined and navigated, catering to the exploration desires of different visitors.
Highlight 3: Interwoven Media Screens
In the DAST area, interwoven media screens will create a continuous, immersive experience, enveloping the audience in a virtual atmosphere that feels like traveling through the world of technology.
Highlight 4: Immersive Giant Screens
This area will collaborate with renowned domestic artists and new media creators to present cutting-edge technological art on three giant screens, offering a 4-day non-stop immersive experience that showcases the latest in art and technology.
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