Marketing Strategies / Experiential Marketing Innovations

From art-inspired open houses in New York penthouses to customised lifestyle simulations; from technology-enabled immersive spatial interactions to designs that resonate precisely with niche cultures. Deconstructing the innovative logic behind global benchmark cases that 'encourage customers to actively immerse themselves, form deep memories, and spontaneously share their experiences,' this session reveals how experiential marketing transforms 'project value'  into 'irreplaceable engagement.’