Investment Perspectives: High Net Worth Individuals' Behavioural Insights

The decision-making logic of high-net-worth individuals holds a unique code: how do they perceive the practical value and premium potential of technological configurations? How can design details effectively address their core needs? This session will focus on the Chinese luxury real estate investment perspective, analysing the insights of high-net-worth individuals - from their implicit demand for smart security systems to their stringent standards for the integration of technology and design; from short-term living experiences to long-term asset preservation considerations. By analysing the logic behind these behaviours, we will reveal how technology and design can precisely align with the investment and living needs of high-net-worth individuals, allowing the value of luxury real estate to resonate deeply with their hearts.